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Coaching CS Reps on Moving from Support Tickets to Strategic Consulting

Designed for Customer Success Team Leads and Senior CS Reps at SaaS companies seeking to elevate their team’s role from reactive support to proactive business partners. to spark real collaboration and high-energy learning.

A 90-minute interactive virtual workshop. Audience struggles with CS teams being seen only as technical troubleshooters rather than strategic advisors, leading to low engagement in expansion conversations and missed opportunities for deeper value. Participants are experienced in ticketing systems but want practical tools to shift their mindset and coaching approach.

Icebreaker
Activity 1

Ticket or Treasure Hunt

Participants are shown actual anonymized support tickets, some which have hidden signals of deeper business challenges. In small groups, they compete to spot which tickets are 'just support' and which are openings for strategic consulting. The debrief uncovers unexpected patterns.

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Why this works

Curiosity and competition drive attention, while real artifacts build relevance. Groups learn to spot consulting opportunities beyond the obvious.

Icebreaker
Activity 2

Busting the 'CS = Fixers' Myth

Facilitator presents three common misconceptions about CS work (e.g., 'Our job is to close tickets fast, not consult'). Participants vote if each is myth or fact using reaction emojis, then discuss brief real-world stories that debunk these limiting beliefs.

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Why this works

Revealing misconceptions helps surface mental models that limit growth; social proof and stories create memorable corrective impact.

Icebreaker
Activity 3

One-Minute Win Share

Invite everyone to post, in chat or on sticky notes, a time when they helped a customer beyond the ticket’s original scope—even if it was small. No pressure to speak out; just a quick, safe share. Read out a few highlights.

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Why this works

Participation is low-stakes, affirming, and helps surface successful behaviors already in the room, building confidence and belonging.

Icebreaker
Activity 4

Consulting Coach Lightning Rounds

Pairs take turns role-playing a CS rep and a coach. The 'rep' reads a real-life ticket aloud. The 'coach' has two minutes to guide the rep toward a consulting approach, using prompts supplied by the facilitator. High energy, rapid switches, and encouragement.

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Why this works

Role-play with time pressure boosts engagement, reveals instincts, and builds real coaching skills. Fast feedback cements learning.

Icebreaker
Activity 5

The Escalation Dilemma

Present a real-world scenario: A client’s ticket seems urgent, but their bigger business issue is lurking underneath. Ask: Do you fix the ticket quickly or pause to consult—knowing there’s risk either way? Debate pros/cons in two teams, then reveal what a top-performing CS consultant did.

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Why this works

Real dilemmas bring stakes and ambiguity, developing judgment and surfacing trade-offs. Hearing the ‘real’ answer validates nuanced thinking.

Icebreaker
Activity 6

Personal Ecosystem Map

Guide participants to sketch a quick map of their own customer portfolio, marking where they’re mainly in ‘support’ mode versus ‘consulting’ mode. Invite them to reflect: Which relationship would they most like to shift, and why?

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Why this works

Active reflection ties learning to personal context, prompts commitment, and surfaces growth areas. Visualization helps make abstract goals concrete.

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