Creative Writing
Designed for Marketiers (Juniors) to spark real collaboration and high-energy learning.
Mystery Box Openings: Guess the Brand Story
Reveal a mysterious, visually intriguing product image (like plain sneakers with a unique logo) but do not show the brand yet. Ask everyone to imagine and guess the backstory, target audience, and mood the brand wants to create. No one knows the real answer until the reveal.
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Why this works
When people try to fill in the gaps before knowing the facts, their curiosity and attention peak—making the actual reveal more memorable.
Creative Writing Myths: True or False Lightning Round
Challenge participants’ preconceptions with five rapid-fire myths about creative writing in marketing. Only after they commit do you reveal which are false.
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Why this works
Making people commit before the reveal triggers better attention and surprises them into updating beliefs.
One-Line Wonder: Low-Pressure Tagline Challenge
Invite everyone to silently invent a one-line tagline for a new eco-friendly bottled water brand called ‘Drift.’ They write it down, then swap and read someone else’s silently, picking their favorite for a quick round of applause.
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Why this works
This lets everyone safely contribute without the spotlight, but also allows for peer recognition in a low-risk way.
Brand Voice Showdown: Which Fits Best?
Present three very different sample Instagram captions for a tech wearable brand—one clever, one formal, one edgy. Let the whole room vote which caption they believe would perform best, then reveal real engagement stats.
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Why this works
Quick group voting energizes the room, lets everyone test instincts, and the real data reveal drives home the lesson about audience fit.
Choose the Campaign Path: The Risky vs. Safe Dilemma
Present a real-world choice: Your client asks for a campaign for a new plant-based burger. Do you play it safe with mainstream messaging, or bet big with an edgy ‘Dare to Bite Different’ campaign that could backfire? Make pairs pick and defend.
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Why this works
Debating realistic choices gives people practice in creative risk-taking and opens up valuable perspective-sharing.
Brand Memory Lane: Your Most Unforgettable Ad
Ask everyone to recall the ONE brand ad or campaign line that stuck in their mind longest—no repeats allowed. Share in small groups and then connect these to what makes a line memorable for an audience.
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Why this works
Tapping personal memory helps anchor new concepts in what already works for real people.
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