BoreNO

Mastering the Consultative Selling Approach for Complex Cloud Migrations

Designed for Enterprise cloud solution sales teams tasked with leading C-level conversations for Fortune 500 clients facing high-stakes, multi-phase cloud migrations to spark real collaboration and high-energy learning.

A 90-minute virtual workshop for cross-functional sales and solutions consultants who are experiencing pushback on cloud migration proposals, lack of executive buy-in, and stalled deals due to unclear business value articulation. Sessions are fast-paced, with participants joining from multiple time zones and seeking practical, actionable approaches for real client engagements.

Icebreaker
Activity 1

Cloud Migration Mystery Poll

Kick off with a live poll featuring surprising stats: 'What’s the #1 reason enterprise cloud migrations stall?' After voting, reveal the answer (hint: misaligned business-IT priorities, not technology!). Invite 2-3 quick reactions: did this surprise you? This sparks curiosity and primes minds for deeper exploration.

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Why this works

Activating curiosity focuses attention and prepares participants for new, counterintuitive insights, increasing motivation to learn.

Icebreaker
Activity 2

Assumption Autopsy

Share a scripted sales call excerpt where a rep jumps to solution mode after hearing 'our datacenter costs are high.' Ask: What’s the hidden misconception here? In pairs, participants highlight where consultative steps were skipped and what was assumed. Debrief by listing missed discovery cues.

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Why this works

Revealing misconceptions helps learners confront their own mental shortcuts, priming them to adopt a more robust process.

Icebreaker
Activity 3

Value Mapping Sticky Note Sprint

On a shared digital whiteboard or physical wall, participants list typical 'client statements' they hear in migration scoping. Everyone races to map each statement to either a technical driver, a business driver, or a red herring—using color-coded sticky notes in 90 seconds. No wrong answers, just pattern-spotting.

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Why this works

Low-stakes, playful participation lowers barriers, encourages everyone to contribute, and builds collective pattern recognition.

Icebreaker
Activity 4

Objection Battle Royale

Form teams of 4. Each team gets a real objection (e.g., 'Our legacy systems are too critical to disrupt'). In fast rounds, teams brainstorm 3 consultative questions to dig deeper, then pitch their best approach to the room. Audience cheers for the most compelling pitch—energy runs high!

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Why this works

High-energy, time-boxed competition boosts adrenaline, collaboration, and creative thinking, driving rapid skill transfer.

Icebreaker
Activity 5

The CIO’s Real Dilemma

Facilitator shares a verbatim quote from a real CIO: 'Without clear business wins, I can’t prioritize cloud migration over other board initiatives.' Ask: What consultative questions would you ask next—and what risks if you don't? Discuss in trios, then share out.

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Why this works

Anchoring to a real-world executive voice sharpens relevance and urgency, making the skill personally meaningful.

Icebreaker
Activity 6

Personal Consultative Roadmap

Wrap up by asking each participant to write one consultative question they’re committed to using in their next client call—no matter what. Volunteers share theirs aloud or in the chat, explaining why they chose it. Facilitator celebrates and synthesizes key themes.

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Why this works

Active reflection cements intent and self-accountability, increasing transfer from workshop to real sales conversations.

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